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Charity Lotteries Activities

Surf Life Saving Foundation - Commercial Activities

The Foundation operates one of Australia’s most well-known House and Land lottery programs, comprising six prize home lotteries per year.

Our supporters have the chance to win more than $7 million in prizes each year and contribute to the important work of volunteer surf lifesavers.

We also offer a loyalty program, known as the Champions Club, that entitles members to enter in a number of cash and gold bullion lotteries.

Our Champions Club membership remains strong with members providing valuable feedback through market research that has enabled us to make exciting changes to this program and position us as a market leader.

Commercial activities - Champions

Our lottery revenue remained steady compared to the previous year with digital marketing a key focus for growth. We continue to strengthen our digital footprint through all social media channels.

Commercial activities - Social media success


This year we introduced our Winner’s Choice Lottery offering our winners the choice between a luxury motor vehicle or gold bullion to the value of $100,000.

We continue to focus on establishing a market point of difference through diversification of the prize portfolio.


Our supporters have the chance to win more than $7 million dollars in prizes each year and contribute to the important work of volunteer surf lifesavers.

Winner Stories

Sanctuary Cove
Prize Home

“Winning the prize home is definitely a life changer. We’re over the moon. It will open up a whole lot of new opportunities for my family’s future.”

Mr I, Dee Why, NSW

$30 Champions Club Member

Total Prize Value

$1,220,990

SLS Winner lottery - 183

Sunshine Coast
Prize Home

“I always thought of my Champions Club membership as my way of supporting Surf Life Saving, but people really do win amazing prizes – and now we’re proof of this.”

Mr & Mrs B, Manly, QLD $20 Champions Club Member

Total Prize Value

$1,215,399